Developed to improve the deal for people to travel as passengers.

sov traffic

SeeUs is focused on reducing the traffic. We think that 'congestion pricing' should be about buying decongestion from those who change (drivers who change to being passengers) rather than selling decongestion (an empty promise anyway) to those who do not change (drivers who continue to drive). We enable this paradigm shift by creating a gold standard tool (an app) for verifying occupancy in real time and at the locations and directions that matter to the traffic. The service we provide to transportation authorities incorporates the app and advice about the pricing and promotion that will bring target corridor traffic to target levels, and the fulfilment process with the people who travelled as passengers.

We think that decongestion should be purchased 'at scale', and we think transportation authorities and other parts of civil society will move to this view once the capability has been established.  'At scale' means that society pays the price needed to achieve the level of traffic reduction desired.

Our research suggests that the price needed is much lower than most would expect, and that it has two parts:  firstly a 'reward' for getting started; and secondly a 'payment' for continuing.  People who start to carpool continue to do so for a long time, suggesting a small ongoing payment is required if we can just get people over the hurdle of getting started.  Also, 'payment' is a broad term that can include a range of different types of positive reinforcement including gamification.

We think this should be funded 'at scale' by transportation agencies because at this level, for many corridors, the cost will be lower than the 'cost of congestion', and significantly lower than expanding the corridor.

The alternative of charging everyone by the kilometer for their travel on the road, with higher prices for busier roads, (traditional congestion charging) that then takes the funds and uses them to expand the infrastructure, while theoretically sound is not practically sound in most jurisdictions.

To learn more please contact Paul Minett on +64 21 289 8444.